Mimi's Cafe Power of Pink Campaign ($25 gift card giveaway)

This giveaway is now closed and two winners have been chosen via random.org. Congrats to Anne N. and Sandy Toes & Popsicles!

October is Breast Cancer Awareness Month. About 1 in every 8 U.S. women will develop invasive breast cancer over the course of their lifetime. It is the most commonly diagnosed cancer among American women - nearly 30% of cancers in women are breast cancers. Chances are you know someone who has already battled it. I know quite a few people myself.

Mimi's Cafe has partnered with the Nation Breast Cancer Foundation (NBCF) during the month of October to launch the Mimi's Power of Pink Campaign. The campaign is designed to raise awareness and funds for NBCF's mission to save lives through early detection and by providing mammograms for women in need. 

One of the ways you can help is by participating in the "Giving Tree" display in your local Mimi's. Throughout October, guests can donate $1 and receive a leaf to inscribe and hang on the “Giving Tree” display. With a $5 donation, guests also receive a limited-edition pink ribbon lapel pin. All proceeds will be donated to National Breast Cancer Foundation. As a token of thanks, Mimi’s is providing up to $30 in coupon savings for those making in-restaurant donations.

 Mimi’s kicks off the campaign today, October 1st, with a special offer: Wear pink to Mimi’s and receive a FREE seasonal Pumpkin Spiced Muffin with any purchase. Mimi’s will also debut two “Sparkling Pink” drink selections. With each Sparkling Pink Passion Mimosa and Pink Passion Sparkler drink sold through Oct. 31, a portion of the proceeds will be donated to National Breast Cancer Foundation.

If you can't make it into a restaurant, you can also support Mimi’s Power of Pink online with eGift card donations and donations on the digital “Giving Tree.” Similar to the tree in each location, the digital tree will grow bigger as a leaf appears with each heartfelt donation.

The “tree of life” has become a powerful metaphor for the NBCF. “When founder Janelle Hail first discovered she had breast cancer, she looked out of her window and was mesmerized by a leaf on a tree,” said Mears. “That visual of vibrant beauty and tenacity was a turning point and she resolved to not let cancer defeat her. Today, the tree stands as a message of hope and strength and was the inspiration for our campaign and our Giving Tree.”

Aside from donating, guests can also help spread awareness with Mimi’s new Pink It Up web app. Upload a photo and customize with pink accessories to show support for breast cancer awareness. The “pinkified” photo can then be shared with family and friends on many social media sites.

Whether through donations or awareness, in-restaurant or online, Mimi’s Cafe encourages all guests, teammates and friends to become involved in Mimi’s Power of Pink and help plant the seed of hope for the future of all women.

How do you intend to "celebrate" Breast Cancer Awareness Month?

Leave your answer in the comments to enter to win one of two $25 Mimi's gift cards!

Extra entries: (Leave a separate comment for each one.)

• Follow @ninemoremonths on Twitter.
• Tweet about the giveaway using @ninemoremonths in your tweet. (once a day)
• Become a fan of Nine More Months on Facebook.
• Leave a nice comment on another post and let me know which one(s) 

Giveaway ends 10/8/2012 at midnight. Winner must respond withing 48 hours or a new winner will be chosen. Gift card with arrive via email, and must be printed out to be used. Good luck!

Disclaimer: I was given a Mimi's gift card and invited to a luncheon to kick off the campaign. I was not required to post on my blog, but I chose to because it is something I care deeply about. All opinions are my own.